Before you hire your first assistant… Hire SMRT.

01 / Your Week With SMRT

No training. No days off.

SMRT is an AI assistant built for one job: follow-up. You don't have a lead problem. You have a follow-up problem.

The top of a weekly market update email: the week leaned toward buyers, signed price $549K, 455 pending, 20 days to contract — One week for Open House Boise. Instagram posting for customer accounts comes once Meta signs off.

Instagram slide: 103 new construction homes pending in Ada County — One week for Open House Boise. Instagram posting for customer accounts comes once Meta signs off.

Every Tuesday

A market update, written and sent for you. SMRT builds it from your market's MLS numbers and writes what changed, in your voice. You approve it Monday. Tuesday it goes out under your name to everyone with an email.

All week

Every reply gets answered in minutes. Email, text and Instagram, around the clock, in the tone of your business. Nobody waits and nobody gets a canned reply.

Every conversation

Every conversation adds to the person's card. Whatever they tell it goes on the card in their own words: where they want to live, when they plan to move, what they can spend. It also tracks how interested they are, so your first call starts informed.

When someone's ready

You get a text the moment someone's ready to buy or sell. It tells you who they are, what they said and their number. You take it from there, and SMRT will draft the words if you ask. Connect your Google Calendar and it books showings or calls too: it checks with you first during the day, and goes ahead on its own after hours.

03 / What Comes With It

It brings its own tools.

A new hire would need a CRM to work in and a page to send people to, and you'd want them on your Instagram. SMRT comes with all three, set up with you during co-creation.

The screens below are from Luke's account, where his assistant goes by Jon. Every account gives its assistant its own name.

Your CRM

A CRM that fills itself in.

One thread per person across text, email, Instagram and your newsletter, and whatever people tell SMRT goes on their card. Say or type a reminder, and see your booked calls on a calendar.

No pipeline to drag cards across. No tags to keep straight. Open anyone's card and everything is there.

A person's page in the SMRT app: one thread across Instagram, text and email, their card, and what Jon remembers about them — The SMRT app, with sample contacts. Tap a screen to see it full size.

The dashboard: who needs you today and why, and a chat with your assistant — The SMRT app, with sample contacts. Tap a screen to see it full size.

Your landing page

Your own landing page, with a lead magnet worth signing up for.

A one-page site with your video or headshot, your numbers and a few of your reviews. The offer is a weekly read on your market, so visitors get something real before they ever talk to you. Nothing goes live until you say it sounds like you.

Anyone who signs up there lands in your CRM as a lead and starts getting your weekly update, and SMRT texts you that they joined.

Luke's page: his video and the headline I help people make better real estate decisions with clear data — Luke's own page, Open House Boise. Tap a screen to see it full size.

This week's market update, right on the page — Luke's own page, Open House Boise. Tap a screen to see it full size.

Your Instagram

Instagram conversion, done for you.

Every keyword you add hands something out: a listing, a guide, your market update. When someone comments that word, SMRT replies under their comment and DMs them what they asked for. On a listing, it answers their questions, gets their email, sends the full details and offers a showing.

Every one of those people lands on a card in your CRM with the keyword that brought them in. If you've used ManyChat, you built the flow. Here there's nothing to build.

Works with an Instagram business or creator account.

The Instagram page: what the assistant does on Instagram, each one a switch, and your live keywords with how often each was used — A sample account: one keyword conversation, and the page where you set it up. Tap a screen to see it full size.

04 / The Hire

An assistant and an inside sales pro, for less than a tenth of the cost.

$750 $450 / month

Through December 31

An assistant runs $60,000 a year out of the gate. An inside sales pro runs $60,000 to $90,000 on top of that. SMRT does both for about $15 a day, and it never calls in sick.

Start before the end of the year and pay $450 a month instead of $750. That stays your price for as long as you keep SMRT.

The assistant

Your weekly market update, sent under your name every Tuesday
Your CRM, with one thread per person, reminders and a calendar
Your own page, written from your interview

The inside sales pro

Replies in minutes, and a text to you when someone's ready
Instagram keyword replies on your posts

Plus a one-time $1,500 co-creation fee. You and Luke build your assistant, your voice, and your page. You approve all of it before it sends a word.

Book a call → SMRT nurtures with email and uses text selectively to enhance the experience. STOP always ends the texts.

06 / The Founder

Built by an agent, for his own database first.

Luke Gilbert · Founder, Two Degrees North

#1 Volume Producer · 2023 #3 Volume Producer · 2024 Rookie of the Year · 2019 Property management company owner Property developer Investor

I've been a Boise agent since 2018, and I've built a business around real estate from every side of the table. Like every agent I know, I had a database full of relationships I'd earned and no time to keep them up. So I built SMRT for my own business first. Open House Boise runs on it every week. The market update you saw above is mine.

When you book a call, you get me. I'll show you how it works, tell you straight whether it fits your business, and answer anything you'd rather ask a person than an AI.

Book a call → On video, with me. No pitch deck.

07 / Questions

What agents ask before they hire SMRT.

Does it replace an assistant?

It takes the follow-up off your plate. Everyone in your database hears from you every week, and you find out who's ready. It won't run your transactions or show homes. That's still you. Its job is to hand you more people worth calling.

Will it text my whole database?

No. Your database hears from you by email. Texts are for the practical stuff, like confirming a time or asking for a missing email. Reply STOP and the texts end.

What do I approve?

In co-creation you sign off on your voice, your page and your assistant before anything goes out. After that, you approve each week's market update on Monday. It goes out Tuesday.

Does it work in my market?

Right now the market update covers Ada and Canyon counties in Idaho. Somewhere else? Book a call and Luke will tell you what it takes to add your market.

What happens to my current CRM and contacts?

SMRT brings its own CRM, so there's nothing to connect. It doesn't sync with other CRMs. You bring your contacts over in a spreadsheet.

Will people know it's an AI?

It never pretends to be a person. It writes in your voice, for your business, and if someone asks whether they're talking to a human, it tells them it's your AI assistant.

What if someone asks to talk to me?

You're alerted right away, and SMRT tells them it's checking whether you're free. You take it from there.

Can people opt out?

Yes. Every email has an unsubscribe link, and replying STOP ends the texts.

Before you hire your first assistant…