Before you buy another lead, follow up on the ones you have. Hire SMRT.

01 / Your Week With SMRT

You don't have a lead problem. You have a follow-up problem.

88%

of buyers say they'd use their agent again or recommend them.

24%

of repeat buyers actually went back to an agent they'd worked with.

Source: National Association of Realtors, 2026 Profile of Home Buyers and Sellers.

Everyone in that gap already knew you. That's the most expensive leak in real estate, and more leads won't fix it.

SMRT is built for one job: follow-up. Here's what that looks like in a week.

Every Tuesday

A market update, written and sent for you.

SMRT builds a one-of-a-kind market update every week, with numbers straight from your MLS, and delivers it to every contact with an email.

All week

Every reply gets answered immediately.

Email, text and Instagram, around the clock. Nobody waits and nobody gets a canned reply.

Jordan replies to Tuesday's update

Saw your update. Are prices actually dropping around here?

A little. Signed prices slipped about $1,250 last week, and builders are sitting on more new homes. If you're buying, that's leverage.

Then let's look. Is Luke free Saturday?

I'll check with Luke and get back to you with a time today.

Every conversation

Every conversation adds to the person's card.

What they tell it goes on their card in their own words: where they want to live, when they plan to move, how ready they are. Your first call starts informed.

Jordan's card

Asked: "Are prices dropping around here?"
Looking: "Since spring"
Wants: "A yard"
Lender: "Already talking to one"
Interest: Ready to look

When they're ready

You get a text the moment they're ready.

Who they are, what they said and their number. With Google Calendar connected, it books the showing or call too. You take it from there.

The text you get

Jordan is ready to look. Asked about prices after Tuesday's update, wants a yard, already has a lender. Wants to look Saturday. You're open at 11. Want me to book it? (208) 555-0134.

Yes, book 11.

02 / Built For Your Team

Built custom for you and your business.

SMRT is trained specifically on you, your market and how you interact with your customers.

Your voice, not a template.It learns how you talk to your clients and writes the way you would, so it fits seamlessly into your team.

It never pretends to be you.It works under its own name, as a teammate in your business. Its replies are signed by your assistant, so clients always know who they're talking to.

Your market, your numbers.The weekly update is written from your market's MLS numbers, about the market your people actually live in.

Your approval, built in.Every week you sign off on its core messaging, so your assistant speaks your message and stays within your brokerage's AI rules.

03 / What Comes With It

It brings its own tools.

A new hire needs a CRM to work in, a page to send people to and a seat on your Instagram. SMRT comes with all three.

Your CRM

A CRM that fills itself in.

Every thread, card, reminder and booked call in one place.

No pipeline to drag cards across. No tags to keep straight.

A person's page in the SMRT app: one thread across Instagram, text and email, their card, and what Jon remembers about them — The SMRT app, with sample contacts. Tap a screen to see it full size.

The dashboard: who needs you today and why, and a chat with your assistant — The SMRT app, with sample contacts. Tap a screen to see it full size.

Your landing page

Your own page, with a reason to sign up.

Your face, your numbers, your reviews, and a weekly read on your market as the offer. Sign-ups land in your CRM, start getting your update, and you get a text that they joined.

Your Instagram

Comments turn into contacts.

Someone comments your keyword, SMRT replies, DMs them what they asked for and gets their email. They land on a card with the keyword that brought them in. Nothing to build.

Works with an Instagram business or creator account.

The Instagram page: what the assistant does on Instagram, each one a switch, and your live keywords with how often each was used — A sample account: one keyword conversation, and the page where you set it up. Tap a screen to see it full size.

04 / The Hire

Six jobs. One hire.

An assistantWrites and sends your market update every week

$5,000

An inside sales proAnswers every reply and texts you when someone's ready

$5,000

A CRMEvery thread, card and reminder in one place

$300

A landing pageWith a weekly read on your market as the offer

$200

An Instagram toolTurns comments into contacts

$40

Weekly group coachingLive, with Luke and the other agents on SMRT

$250

What it would cost you

~~$10,790~~/ month

Typical monthly cost of each on its own: assistant and inside sales salaries, CRM plans like Lofty and Follow Up Boss, agent website platforms, Instagram tools like ManyChat, and group coaching from Buffini and Tom Ferry.

Your price

$750 $450 / month

Through December 31

Start before the end of the year and pay $450 a month instead of $750. That stays your price for as long as you keep SMRT.

Plus a one-time $499 co-creation fee: the build of your assistant, your voice and your page. You approve all of it before it sends a word.

Book a call → SMRT nurtures with email and uses text selectively to enhance the experience. STOP always ends the texts.

06 / The Founder

Built by a top-performing real estate agent to gain a competitive edge.

Luke Gilbert · Founder, Two Degrees North

#1 Volume Producer · 2023 #3 Volume Producer · 2024 Rookie of the Year · 2019 Property management company owner Property developer Investor

I was an electrician when a friend asked me to manage his rental. I said yes, put down the tools and got my license. Since then I've sold homes in Boise, run a property management company, developed and flipped land, and bought my own.

Here's the part nobody warns you about. The better you get, the bigger your database gets, and the less time you have for it. I had hundreds of people who trusted me with the biggest purchase of their lives, and I wasn't keeping up with most of them. That isn't a lead problem. It's a follow-up problem, and it was mine.

So I built SMRT for my own business first. Open House Boise runs on it every week. The update you saw above went out under my name, and I didn't write a word of it.

Book a call and you get me, not a sales rep. I'll show you how it works, tell you straight whether it fits, and answer anything you'd rather hear from a person.

Book a call → On video, with me. No pitch deck.

07 / Questions

What agents ask before they hire SMRT.

Does it replace an assistant?

It takes the follow-up off your plate. Everyone in your database hears from you every week, and you find out who's ready. It won't run your transactions or show homes. That's still you. Its job is to hand you more people worth calling.

Will it text my whole database?

No. Your database hears from you by email. Texts are for the practical stuff, like confirming a time or asking for a missing email. Reply STOP and the texts end.

What do I approve?

In co-creation you sign off on your voice, your page and your assistant before anything goes out. After that, you approve each week's market update on Monday. It goes out Tuesday.

What happens to my current CRM and contacts?

SMRT brings its own CRM, so there's nothing to connect. It doesn't sync with other CRMs. You bring your contacts over in a spreadsheet.

Will people know it's an AI?

It never pretends to be a person. It writes in your voice, for your business, and if someone asks whether they're talking to a human, it tells them it's your AI assistant.

What if someone asks to talk to me?

You're alerted right away, and SMRT tells them it's checking whether you're free. If you're not available, it books an appointment for you.

Can people opt out?

Yes. Every email has an unsubscribe link, and replying STOP ends the texts.

Before you buy another lead, follow up on the ones you have.