Before you hire your first assistant… Hire SMRT.

01 / Built For Your Team

Built custom for you and your business.

SMRT is trained specifically on you, your market and how you interact with your customers.

Your voice, not a template.It learns how you talk to your clients and writes the way you would, so it fits seamlessly into your team.

It never pretends to be you.It works under its own name, as a teammate in your business. Its replies are signed by your assistant, so clients always know who they're talking to.

Your market, your numbers.The weekly update is written from your market's MLS numbers, about the market your people actually live in.

Your approval, built in.Every week you sign off on its core messaging, so your assistant speaks your message and stays within your brokerage's AI rules.

02 / Your Week With SMRT

You don't have a lead problem. You have a follow-up problem.

88%

of buyers say they'd use their agent again or recommend them.

24%

of repeat buyers actually went back to an agent they'd worked with.

Source: National Association of Realtors, 2026 Profile of Home Buyers and Sellers.

Everyone in that gap already knew you. That's the most expensive leak in real estate, and more leads won't fix it.

SMRT is built for one job: follow-up. Here's what that looks like in a week.

Every Tuesday

A market update, written and sent for you.

SMRT builds a one-of-a-kind market update every week, with numbers straight from your MLS, and delivers it to every contact with an email.

The top of a weekly market update email: the week leaned toward buyers, signed price $549K, 455 pending, 20 days to contract — One week for Open House Boise. Instagram posting for customer accounts comes once Meta signs off.

Instagram slide: 103 new construction homes pending in Ada County — One week for Open House Boise. Instagram posting for customer accounts comes once Meta signs off.

All week

Every reply gets answered immediately.

Email, text and Instagram, around the clock. Nobody waits and nobody gets a canned reply.

Jordan replies to Tuesday's update

Saw your update. Are prices actually dropping around here?

A little. Signed prices slipped about $1,250 last week, and builders are sitting on more new homes. If you're buying, that's leverage.

Then let's look. Is Luke free Saturday?

I'll check with Luke and get back to you with a time today.

Every conversation

Every conversation adds to the person's card.

What they tell it goes on their card in their own words: where they want to live, when they plan to move, how ready they are. Your first call starts informed.

Jordan's card

Asked: "Are prices dropping around here?"
Looking: "Since spring"
Wants: "A yard"
Lender: "Already talking to one"
Interest: Ready to look

When they're ready

You get a text the moment they're ready.

Who they are, what they said and their number. With Google Calendar connected, it books the showing or call too. You take it from there.

The text you get

Jordan is ready to look. Asked about prices after Tuesday's update, wants a yard, already has a lender. Wants to look Saturday. You're open at 11. Want me to book it? (208) 555-0134.

Yes, book 11.

04 / What Comes With It

It brings its own tools.

A new hire needs a CRM to work in, a page to send people to and a seat on your Instagram. SMRT comes with all three.

Your CRM

A CRM that fills itself in.

Every thread, card, reminder and booked call in one place.

No pipeline to drag cards across. No tags to keep straight.

A person's page in the SMRT app: one thread across Instagram, text and email, their card, and what Jon remembers about them — The SMRT app, with sample contacts. Tap a screen to see it full size.

The dashboard: who needs you today and why, and a chat with your assistant — The SMRT app, with sample contacts. Tap a screen to see it full size.

Your landing page

Your own page, with a reason to sign up.

Your face, your numbers, your reviews, and a weekly read on your market as the offer. Sign-ups land in your CRM, start getting your update, and you get a text that they joined.

Luke's page: his video and the headline I help people make better real estate decisions with clear data — Open House Boise, a live page. Tap a screen to see it full size.

This week's market update, right on the page — Open House Boise, a live page. Tap a screen to see it full size.

Your Instagram

Comments turn into contacts.

Someone comments your keyword, SMRT replies, DMs them what they asked for and gets their email. They land on a card with the keyword that brought them in. Nothing to build.

Works with an Instagram business or creator account.

The Instagram page: what the assistant does on Instagram, each one a switch, and your live keywords with how often each was used — A sample account: one keyword conversation, and the page where you set it up. Tap a screen to see it full size.

05 / The Hire

An assistant and an inside sales pro, for less than a tenth of the cost.

$750 $450 / month

Through December 31

An assistant runs $60,000 a year out of the gate. An inside sales pro runs $60,000 to $90,000 on top of that. SMRT does both for about $15 a day, and it never calls in sick.

Start before the end of the year and pay $450 a month instead of $750. That stays your price for as long as you keep SMRT.

The assistant

Your weekly market update, sent under your name every Tuesday
Your CRM, with one thread per person, reminders and a calendar
Your own page, written from your interview

The inside sales pro

Replies in minutes, and a text to you when someone's ready
Instagram keyword replies on your posts

Plus a one-time $499 co-creation fee: the build of your assistant, your voice and your page. You approve all of it before it sends a word.

Book a call → SMRT nurtures with email and uses text selectively to enhance the experience. STOP always ends the texts.

07 / The Founder

Built by a top-performing real estate agent to gain a competitive edge.

Luke Gilbert · Founder, Two Degrees North

#1 Volume Producer · 2023 #3 Volume Producer · 2024 Rookie of the Year · 2019 Property management company owner Property developer Investor

I've been a Boise agent since 2018, and I've built a business around real estate from every side of the table. Like every agent I know, I had a database full of relationships I'd earned and no time to keep them up. So I built SMRT for my own business first. Open House Boise runs on it every week. The market update you saw above is mine.

When you book a call, you get me. I'll show you how it works, tell you straight whether it fits your business, and answer anything you'd rather ask a person than an AI.

Book a call → On video, with me. No pitch deck.

08 / Questions

What agents ask before they hire SMRT.

Does it replace an assistant?

It takes the follow-up off your plate. Everyone in your database hears from you every week, and you find out who's ready. It won't run your transactions or show homes. That's still you. Its job is to hand you more people worth calling.

Will it text my whole database?

No. Your database hears from you by email. Texts are for the practical stuff, like confirming a time or asking for a missing email. Reply STOP and the texts end.

What do I approve?

In co-creation you sign off on your voice, your page and your assistant before anything goes out. After that, you approve each week's market update on Monday. It goes out Tuesday.

Does it work in my market?

Right now the market update covers Ada and Canyon counties in Idaho. Somewhere else? Book a call and Luke will tell you what it takes to add your market.

What happens to my current CRM and contacts?

SMRT brings its own CRM, so there's nothing to connect. It doesn't sync with other CRMs. You bring your contacts over in a spreadsheet.

Will people know it's an AI?

It never pretends to be a person. It writes in your voice, for your business, and if someone asks whether they're talking to a human, it tells them it's your AI assistant.

What if someone asks to talk to me?

You're alerted right away, and SMRT tells them it's checking whether you're free. You take it from there.

Can people opt out?

Yes. Every email has an unsubscribe link, and replying STOP ends the texts.

Before you hire your first assistant…